In 2023, one of the world’s largest collectible companies revealed it was sending $30 million worth of products straight to landfill.
The reason? Overflowing warehouses of unsold goods. It was cheaper to reproduce the toys if demand picked up than to store seasonal items. Yet, plastic remains one of the most persistent pollutants, filling our landfills and oceans while accelerating climate change. Overproducing collectibles isn’t just bad for business—it’s bad for the planet.
Predicting demand is challenging, especially in the gaming industry. Secondary characters can become cult favorites, while heroes sometimes fall flat, leaving publishers to guess, create excess waste, or scramble to catch up. Meanwhile, players invest hours customizing and building their avatars, yet rarely get the chance to see them come to life in the real world.
IGC eliminates the guesswork around demand and gives players the power to bring their own creations to life.
For a solution to be adopted, it must seamlessly fit into the user journey. That's where our team of magicians comes in.
With our proprietary software, we seamlessly integrate our platform into the game. Players can purchase their custom collectible with just a click, without ever disrupting their in-game experience.
From there, our integrated software captures hundreds of images, creating a model so precise that it feels like magic.
The collectible is sent directly to the gamer—no third-party interference. Our made-to-order system prevents excess waste, meeting demand precisely when it happens, with no need for predictions.
Chief Wizard
Craig is a seasoned business executive with extensive experience across corporate enterprises and dynamic tech startups. Most recently, he served as CEO of a prestigious company listed on the ASX/NZX. With a passion for innovation and a deep understanding of business transformation, Craig specializes in turning exceptional ideas into successful ventures.
Not long ago, Craig was deep in the world of *Doom* when an irresistible urge struck him—the desire to own a physical representation of the iconic Doom Slayer. A thought sparked: "What if I could buy it seamlessly, right within the game?" And with that flash of inspiration, In Game Collectables was born.
Yet, true mastery of magic takes practice. After tirelessly toiling with technology, the Dedi360 finally brought his vision to life.
True to its namesake, Dedi stands as an unrivaled pioneer. Inspired by the legendary ancient Egyptian magician, our groundbreaking Dedi360 emerges as the world’s premier in-game system, allowing gamers to create tangible collectibles of their personalized characters with a simple click, all while preserving their immersive experience.
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Want to learn more about bringing your Real World Game Collectibles to life? Get in touch!
